Hops strobiles are the cone shaped flowers of the humulus lupulus vine. Most commonly used for its bittering, flavouring and stabilizing properties in beer, hops are characterised by its floral, citrus, or earthy aroma and flavour. Hop cultivation is extremely popular and as a result there is a wide variety of hops species, each with a unique combination of aroma, flavour and bitterness. Hops are also used in many traditional medicines and for flavouring for soft drinks, herbal teas and tea blends.